| 1 | Baking (cooking) | 372M – 437M | Interests > food and drink (food and drink) > Cooking (food and drink) > Baking (cooking) |
| 2 | Baking powder | 11.7M – 13.7M | Interests > Additional interests > Baking powder |
| 3 | Baking mix | 5.7M – 6.7M | Interests > Additional interests > Baking mix |
| 4 | Construction services and organisations (industry) | 850K – 1M | Interests > Additional interests > Construction services and organisations (industry) |
| 5 | We Love Baking | 5M – 5.9M | Interests > Additional interests > We Love Baking |
| 6 | England | 84.4M – 99.3M | Interests > Additional interests > England |
| 7 | Management (business and finance) | 332M – 391M | Interests > Management (business and finance) |